BitDefender Antivirus Beefs Up Retail Presence in Metro Manila, Philippines

BitDefender antivirus software is increasing its presence in the Philippines by partnering with retail giants Octagon Computer Superstore, Accent Micro, PC Express, PC Live, and National Book Store branches all over Metro Manila.

“After successfully gaining entrance in the enterprise market with BitDefender Business Solutions, we are now ready to target the retail market with BitDefender’s consumer products. A lot of customers have been inquiring about this for some time now, and partnering with these giant retail chains was the next natural step,” explained Ms. Patricia Celis, business development manager of IPSYSTEMS Inc, the Philippine distributor of BitDefender.

BitDefender has been garnering attention from industry reviewers such as AV Comparatives and Virus Bulletin due to the high detection rates that BitDefender engines have continuously achieved in several independent comparative tests.

“BitDefender high detection rate prevents the most dangerous viruses and malicious activities, such as online fraud, spyware, and online identity theft, while adding more flexibility and increased usability. The new retail distribution channels will make the BitDefender products very easy to obtain in Manila, at a highly competitive pricing policy,” said Diana Stoleru, BitDefender Channel Manager for South East Asia, Australia and New Zealand.

Aside from the high detection rates, BitDefender also distinguishes itself from competitors by providing personalized profiles for different Internet users. Whether users are PC novices or experts, or are parents or gamers, BitDefender’s customized user profile feature will allow easy set up and management of the PC security in a way that best fits individual needs.

For example, parents may be more interested in BitDefender’s Parental Control feature while an entrepreneur would be more interested in File Encryption and Optimization features.

“The capability to personalize their Internet security software is something that consumers today will definitely benefit from in their day-to-day Internet experience,” concluded Ms. Celis.

BitDefender offers three levels of protection ranging from Antivirus Pro 2011, Internet Security 2011, and Total Security 2011. These are available in computer retail stores all over Metro Manila in either 1-user and 3-user licenses, with prices starting at Php 895.00 for a one-year license value.

For more information about BitDefender in the Philippines, please visit the IPSYSTEMS Inc website at ipsystems.ph/.

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